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Giants & Gentlemen Old Tom Gin
(Spec Project)
WINNER of Humber College + Giants & Gentlemen Campaign Competition
Art Direction: Priscilla Loo, William Tang
Illustration: Sun Kyung Lee
Poster Design: Sun Kyung Lee
Social Media: Priscilla Loo
(Spec Project)
WINNER of Humber College + Giants & Gentlemen Campaign Competition
Art Direction: Priscilla Loo, William Tang
Illustration: Sun Kyung Lee
Poster Design: Sun Kyung Lee
Social Media: Priscilla Loo
Ambient Idea and design: William Tang
Copywriting: Priscilla Loo, William Tang
About the Brand:
Giants & Gentlemen Old Tom Gin was launched in 2019 and has since won awards and recognitions in the spirits world.
Problem:
Despite of their name, they are a small brand with very limited distribution channels—they are very hard to find. They need to eastablish a foothold in a oversaturated market.
Solution:
We wanted to generate a sense of exclusivity and mystery around the brand. So we created a campaign that sents viewers on a hunt for the product.
︎︎︎ Full Presentation
Giants & Gentlemen Old Tom Gin was launched in 2019 and has since won awards and recognitions in the spirits world.
Problem:
Despite of their name, they are a small brand with very limited distribution channels—they are very hard to find. They need to eastablish a foothold in a oversaturated market.
Solution:
We wanted to generate a sense of exclusivity and mystery around the brand. So we created a campaign that sents viewers on a hunt for the product.
︎︎︎ Full Presentation
